Balance the Diet

Aim to rotate 3–6 different protein sources regularly to ensure nutritional variety.

Meal Ratios

Choose one of the following balanced options:

Option 1 (Meat-Based Diet)

• 75% lean muscle meat

• 15% offals (organs)

• 10% bone

Option 2 (With Vegetables)

• 65% lean muscle meat

• 15% offals (organs)

• 10% bone

• 10% leafy greens (non-root vegetables)

Our raw foods are formulated to meet these recommended nutritional ratios.

Protein Categories

Feed as Muscle Meat

• Lean muscle meats

• Heart

• Lungs

• Tongue

• Tendons

• Stomach (unbleached green tripe)

Feed as Organs

• Liver

• Kidney

• Spleen

• Brain

• Gizzard

• Pancreas

Feed as Bone

• Chicken necks

• Beef brisket bone

• Pork riblets

• Turkey necks

• Chicken backs/frames

• Wings, feet, etc.

How Much to Feed?

Dogs should generally be fed 2–2.5% of their ideal body weight per day.

Daily Feeding Rate Chart (Based on Ideal Weight)

Important Feeding Note:
We recommend feeding based on your dog’s ideal body weight, not their current weight.

• If your dog is underweight, feed for the higher (ideal) weight.

• If your dog is overweight, feed for the lower (ideal) weight.

Adjust amounts gradually based on activity level, age, metabolism, and body condition.

Find the Right Raw Food for Your Dog

Explore our selection of balanced raw meals to suit your dog’s needs and feel free to book a nutrition consultation with our Clinical Holistic Pet Nutritionists and Master Herbalists.

Treats

Treats should always be fed in moderation and never as a meal replacement.

Important Treat Guidelines:

• Always supervise your pet with chewy treats

• Choose dehydrated or freeze-dried treats with no added ingredients

• Opt for Canadian-sourced treats whenever possible

Treat Examples

• Beef lung or liver

• Chicken breast meat

• Pig or cow ears

• Pizzle

• Sweet potato chews

• Salmon and smelts

Check out our dehydrated treats for healthy snack options.

Know Your Poop

Some variation in stool color and consistency is completely normal, especially when feeding a varied diet. Changes are expected unless your dog eats the exact same food every day.

Try not to overthink stool changes unless your dog:

• Cannot control bowel movements

• Has frequent liquid stools

• Is passing bright red blood

If your dog appears to be straining, consider:

• Adding more water to meals

• Increasing dietary fiber slightly

Transitioning to Raw Food

During the initial transition to raw feeding, you may notice:

• White stool

• Visible bone fragments

This is common while your dog adapts. Adding digestive enzymes, such as pancreas or gizzards, and/or green tripe during the transition can help improve bone digestion.

Stool Color Guide

* Stool will naturally turn white when exposed to sunlight. Inspect stool immediately for accurate colour.